Case 1 Assignment Example | Topics and Well Written Essays - 750 words

Case 1 - Assignment Example Social technologies in particular, can be associated to social networking such as Facebook and Twitter; social media like YouTube, Scribd, and Flickr; and social relevance that covers all the methods of expressing opinion through online. These technologies substantially contribute to all aspects of an organization especially in terms of generating revenue into a much broader scope of marketing. The most significant point to consider, however, is that social technologies play a crucial role in creating a continuous conversation and relationship with the company’s members, as well as in achieving growth and development. Thus, it is essential to establish an organizational voice to promote the marketing environment of a business, and such voice can be done by utilizing various tools in social technologies and other channels including the print media. In doing so, this would lead to building a good reputation for a company to transact business with the experts in an industry. More over, it is strongly advisable to use crowd-sourcing and provide more sources of information to maximize Internet readership, which allows the company to have less expenses but more creativity. Social technology, therefore, presents an opportunity of changing a chaotic business environment into one that can be easily managed. CRITIQUE â€Å"Social Technology: The Next Frontier† - Scott Klososky In this modern age, social technologies are highly influential in people’s daily lives and in the ongoing operations of the business environment. With the evolution of the Internet, the scientific innovation of products and services has offered much convenience and reliability in responding to the needs and demands of the present society. Indeed, the tools used in social technologies are one of the most innovative applications of doing things that are beyond human capacity to some extent. Not only do individuals are able to maximize the benefits of these technologies but more es pecially for businesses that allow them to raise their revenues and improve their productivity, efficiency, and creativity. In fact, the dominance of social media has affected most organizations to establish good relations and constant communication with its surrounding community, as well as with its members. Klososky (2012, p. 50) noted that as the massive influence of the social tool box is rapidly increasing, the relevance of various applications in social technologies has prompted the majority of learning how to use these tools. As for the business and its competitors, they will use their knowledge of these tools for their own advantage and for the benefit of sustaining their strategic position in the market. Given that the social media is spanning across diverse market groups, any corporate organization should be able to cope with the current trend in technology. In one way or another, they can incorporate the use of social media and networking in their marketing strategies if sustainability and building a good reputation are deemed valuable. As an opinion, social media is becoming so important mainly because the frequent usage of the internet has created a well-structured functioning in the delivery of products and services to a number of individuals and organizations. According to Rand (2013, cited in Goudreau 2013), social media are highly important to have a

Addiction is a Brain Disease Research Paper Example | Topics and Well Written Essays - 1250 words

Addiction is a Brain Disease - Research Paper Example This means that there are two types of addiction: behavioral addiction and substance dependence. This can be harmful for oneself and for others. Furthermore, it is important to distinguish between a habit and an addiction: a habit is what a person chooses to do, and there is no physical and physiological aspect to it, till you become so used to that substance that you cannot do without it. With addiction you also cannot survive on the same doses every time; you need to increase the dosage every time in order to satisfy yourself and you cannot stop without help. It causes many problems in every aspect of one’s life and needs to be considered. Its causes and treatments need to be laid out for better understanding. (Nordqvist, March) The prefrontal cortex is the area of the brain that allows human beings to evaluate situations, make rational decisions and control their emotions and desires. This part of the brain is still developing in adolescence and abusing it will have a very dire effect in the future. (Buljan, 2010) An addict is a person who is addicted. This person will have desires and cravings, in which he will urgently want to indulge, and usually symptoms of withdrawal accompany this feeling if he does not get the substance he craves. There are several reasons for this disease. Genetics are suspected, and so is the environment, but the new explanation that has been discovered is that it is a brain disease. (Maureen C Nash, 2011) The roles of the reward mechanisms in the brain are suspected to be involved with this disease. Dopamine systems stimulate the brain when it receives a reward be it food, or any other thing that the person likes. This is the only centre of the brain that stimulates it, and no additional centre has been found to cause addiction. Taking the substance that you are addicted to changes the wiring of your brain and you require special needs to fulfill your cravings. Dopamine is activated with the use of the substance or aspect th at you are addicted to; and this is not a natural process, but a highly unnatural one as you make your brain accustomed to the aspects that it is usually not used to, but is in fact actually sensitive to. It not only arouses your brain and rewards it but the arousal it leads to is of abnormal nature, leading to changes in the brain’s motor and cognitive abilities. Other researchers believe that what is involved in addiction includes: the medial prefrontal cortex, the hippocampus, amygdala and nucleus accumbens. There are other cortical structures involved in the rewarding centre of the brain apart from dopamine. This was shown by Hans Breiter with the help of functional magnetic resonance imaging. In simple terms, drugs such as morphine, or money, or shopping, rewards your brain and satisfies it. But if you don’t acquire them, you will experience withdrawal. This is not just the case with drugs, but also non-drug expectations. A drug will lead to ‘drug rewardsâ⠂¬â„¢ whereas a non drug will lead to a ‘non-drug reward.’ (National Institute on Drug Abuse, 2000) Positron emission tomography studies by Nora Volkrow showed that substance abusers had fewer striatal D2 receptors. There was also lower monoamine oxidase B which is important in the reward circuit of the brain in those who were addicted to smoking. This meant that more dosage was needed every time to stimulate the reward centers because addiction was reducing the enzymes needed to stimulate it. (National Institute on Drug Abuse, 2000) The brain reward system can be further extended beyond the dopamine system. The stimulation has to do with the synaptic actions when dopamine is stimulated which are affected by addiction. Since the brain is not used to such stimulation, it is required to adapt to it, a